About us

Founded in the US in 2001 with offices in Auckland & Nelson, New Zealand and Sydney, Australia.

Welcome to the latitude south team

Our mission at Latitude South is to ensure you are a cherished visitor, welcomed to Australia and New Zealand on the most warm, hospitable terms.

Founded by Karen Pettit-Lind in Marin County, California in 2001, with offices in Auckland & Nelson, New Zealand and Sydney, Australia, our mission at Latitude South is to ensure you are never a ‘tourist’, rather a cherished visitor, welcomed to Australia and New Zealand on the most warm, hospitable terms.

Latitude South specializes in journeys that take you deeply beyond the tourism façade of Australia and New Zealand with authentic, unaffected and humancentric experiences at the heart of all we do. We are delighted to introduce you to the members of Latitude South’s core team below.

Lush green vegetation leads to a rocky coastline with rolling waves under a cloudy sky, creating a serene coastal landscape.
Our Team

Meet The Passionate Team Behind Latitude South

Karen Pettit
Karen Pettit
Owner of Latitude South

I am one of the owner’s of Latitude South along with Alaina Potter and I function as the Company Director and Luxury Travel Curator along with Claire Pendlebury.

Profile photo of Alaina
Alaina Potter
Financial Controller & General Manager

My role at Latitude South is the Financial Controller and minor Shareholder. I basically take care of all things to do with the financial side of the business and assist with general management together with Karen.

Profile photo of Claire
Claire Pendlebury
Lead Luxury Travel Curator

I am Latitude South’s Lead Luxury Travel Curator. I work with our clients to design a vacation that resonates with their individual personalities, addressing all the expectations and dreams they have for their time in our part of the world and seeking out experiences and accommodations which will be meaningful to them.

Profile photo of Sandra
Sandra Unwin
Co-Ordinator

My role is Guest Co-Ordinator and I work closely with the team to create each client’s itinerary.

Profile photo of Lydia
Lydia Drew
Luxury Travel Curator

I am the latest addition to the Latitude South team and work in a support capacity for both the management and travel curator teams.

Profile photo of Finn
Finn
Chief of First Impressions

I am the official greeter and welcome visitors to the office

Email

Send us an email and we'll respond as soon as possible.

Phone

Call us with any questions; our friendly team is ready to help.

New Zealand
+64 3 547-0976
United States
+1 415 259 5740

Location

We're located in Nelson, New Zealand